Nova Retail — Headless Store
Websites & E-Commerce

Nova Retail — Headless Store

Headless e-commerce with 2.4s LCP and +38% conversions after migration.

Timeline

8 weeks

Investment

₹4.0L – ₹6.5L

Team

4–6 specialists

Completed

Jan 2026

The challenge

Slow theme-based store with checkout drop-off above 70% on mobile.

Our solution

Composable commerce stack with optimized checkout and merchandising experiments.

E-commerce checkout flow

Phase 1

Checkout rebuilt for mobile

Reduced steps, wallet payments, and address autofill cut abandonment dramatically.

Results

+38%

Conversion rate

2.4s

LCP

+22%

AOV

Delivery timeline

  1. 1

    Discovery & Planning

    1–2 weeks
    • • Requirements workshop
    • • Sitemap & user flows
    • • Technical architecture
  2. 2

    Design & Prototyping

    2–3 weeks
    • • Wireframes
    • • UI design system
    • • Client approval rounds
  3. 3

    Development & QA

    8 weeks
    • • Sprint builds
    • • Weekly demos
    • • Cross-browser testing
  4. 4

    Launch & Handover

    1 week
    • • Deployment
    • • Training
    • • 30-day support window

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