Graphics & Brand Design
FreshBite — Brand Identity
Complete brand package: logo, packaging, social kits, and promotional print material.
Timeline
5 weeks
Investment
₹1.2L – ₹2.0L
Team
4–6 specialists
Completed
Jun 2025
The challenge
FreshBite looked generic on shelf and inconsistent across franchise locations.
Our solution
Bold food-forward identity with flexible sub-brand rules for franchises.
Phase 1
Identity that works on packaging and screens
Color, typography, and illustration style scale from delivery bags to Instagram reels.
Phase 2
Guidelines franchises actually use
Practical do/don't examples for managers — not a 80-page deck nobody opens.
Results
+47%
Brand recall (survey)
+63%
Social engagement
+29%
Franchise inquiries
Delivery timeline
- 1
Discovery & Planning
1–2 weeks- • Requirements workshop
- • Sitemap & user flows
- • Technical architecture
- 2
Design & Prototyping
2–3 weeks- • Wireframes
- • UI design system
- • Client approval rounds
- 3
Development & QA
5 weeks- • Sprint builds
- • Weekly demos
- • Cross-browser testing
- 4
Launch & Handover
1 week- • Deployment
- • Training
- • 30-day support window
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